Focus Groups Online – Top 3 Suggestions!
Feb 29, 2012
•Have a Clear Purpose for the Focus Group
•Take into Account the Long Time Required for Set Up
•Keep the Interface Simple and User-Friendly
•Have a Site that is Attractive and Inviting
•Use Tested and Positively Reviewed Technology
•Consider the Audience When Choosing the Technology
•Add a Tech Support Member to Your Staff
•A Co-Moderator Is Essential
•Pilot the Site (And Scenarios) When Possible
•Send Good Invitations (Good Recruiting Strategies)
•Add a Tech Day or a Test Tech Assignment
•Set Moderating Parameters (24/7, Live, Etc)
•Address Silence (Ensure Discussion Continues)
•Set Clear Rules for Participants
•Craft Engaging Questions
•Find the Right Incentives for Your Audience
•Avoid the Cognitive Overload of Participants
•Use Small Groups and Account for Attrition
